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searching for Copy testing 6 found (17 total)

Yakovlev UT-3 (803 words) [view diff] no match in snippet view article find links to article

production aircraft may have used the Voronezh MV-6 (Soviet-built Bengali 6 copy). Testing was undertaken in 1938 and the aircraft was approved for construction

CKE Restaurants (1,820 words) [view diff] no match in snippet view article find links to article

Borderball". YouTube. "SEX DOESN'T SELL, ESPECIALLY FOR CARL'S JR., SAYS COPY-TESTING FIRM". Ad Age. "The CEO of Carl's Jr. Doesn't Care If You're Offended

Soft sell (202 words) [view diff] case mismatch in snippet view article find links to article

ISBN 978-1305161689. Herbert E. Krugman. An Application of Learning Theory to TV Copy Testing. The Public Opinion Quarterly, Vol. 26, No. 4 (Winter, 1962), pp. 626–634

BBDO (3,179 words) [view diff] exact match in snippet view article find links to article

department. 1927 John Caples, who later would become the world's authority on copy testing, joined B.D.O. 1928 On September 21, the Batten agency and B.D.O. announced

Brand preference (603 words) [view diff] case mismatch in snippet view article find links to article

" Quirk's Marketing Research Review. March 2003. Shirley, Dan. "From Copy Testing and Diagnostics to Process-driven Improvement." The Advertiser (ANA)

Master of Marketing Research (2,254 words) [view diff] exact match in snippet view article find links to article

and analysis techniques. Type of Quantitative Studies Concept testing, Copy testing, Customer experience study, Pricing study, Product testing, Brand awareness