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Longer titles found: Customer Profitability Analysis (view)

searching for Customer profitability 7 found (13 total)

Activity-based management (394 words) [view diff] exact match in snippet view article find links to article

develop and which activities to use. This can also be used for customer profitability analysis, identifying which customers are the most profitable and

Profit risk (818 words) [view diff] case mismatch in snippet view article find links to article

Hongjie "For Bank Marketing, Re-Focus the Pareto Principle on Customer Profitability Archived 2010-03-23 at the Wayback Machine", Bank Systems and Technology

Gross margin (1,702 words) [view diff] exact match in snippet view article find links to article

return on marketing spending, earnings forecasts, and analyses of customer profitability." In a survey of nearly 200 senior marketing managers, 78 percent

UVA method (2,655 words) [view diff] exact match in snippet view article find links to article

grouping together all the invoices per customer, one obtains a customer profitability curve. Profit curve in canonical form The rate of a UVA entry is

Cost to serve (523 words) [view diff] exact match in snippet view article find links to article

Guerreiro, Bio, Merschmann (2008), 'Cost-to-serve measurement and customer profitability analysis', The International Journal of Logistics Management, Volume

Activity-based costing (2,598 words) [view diff] exact match in snippet view article find links to article

measurement Calculating costs more accurately Ensuring product /customer profitability Evaluating and justifying investments in new technologies Improving

Werner Reinartz (960 words) [view diff] case mismatch in snippet view article find links to article

(2005), “Balancing Acquisition and Retention Resources to Maximize Customer Profitability”, Journal of Marketing, 69 (January), 63-79. Reinartz, Werner, Manfred