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searching for Customerization 2 found (3 total)

Co-creation (3,636 words) [view diff] exact match in snippet view article find links to article

1995, Firat, Fuat, Dholakia, and Venkatesh introduce the concept "customerization" as a form of buyer-centric mass-customization and state that it would

Toolkits for user innovation (2,101 words) [view diff] exact match in snippet view article find links to article

Press. ISBN 9780875843728. Wind, Jerry; Rangaswamy, Arvind (2001). "Customerization: The next revolution in mass customization". Journal of Interactive