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searching for Evert Gummesson 3 found (8 total)

Christopher Lovelock (523 words) [view diff] exact match in snippet view article find links to article

In Search of a New Paradigm and Fresh Perspectives" co-written with Evert Gummesson won the Best Services Article Award in the American Marketing Association

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University 2013 Javier Reynoso EGADE Business School 2012 Ray Fisk Texas State University 2011 Evert Gummesson Stockholm University School of Business

Intangibility (666 words) [view diff] exact match in snippet view article find links to article

marketing. Journal of Marketing, 49(2), 33-46. Lovelock, Christopher & Evert Gummesson (2004). Whither services marketing? In search of a new paradigm and