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searching for Evert Gummesson 2 found (6 total)

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Christopher Lovelock (504 words) [view diff] exact match in snippet view article find links to article

In Search of a New Paradigm and Fresh Perspectives" co-written with Evert Gummesson won the Best Services Article Award in the American Marketing Association
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marketing. Journal of Marketing, 49(2), 33-46. Lovelock, Christopher & Evert Gummesson (2004). Whither services marketing? In search of a new paradigm and