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searching for Gerald Zaltman 4 found (17 total)

Christian Grönroos (554 words) [view diff] exact match in snippet view article find links to article

Philip Kotler, V. Kumar, Naresh Malhotra, Jagdish Sheth, Yoram Wind, and Gerald Zaltman. Service: "A service is a process that consist of activities that are

Loyalty business model (2,633 words) [view diff] exact match in snippet view article find links to article

Franchising,’’Financial Manage-ment, 20 (1), 27-35. Moorman, Christine, Gerald Zaltman, and Rohit Deshpandé (1992), "Relationships Between Providers and Users

Kellogg School of Management (3,930 words) [view diff] exact match in snippet view article find links to article

Philip Kotler," Journal of Marketing, Vol. 36 (Oct. 1972), pp. 60–61, Gerald Zaltman History of Marketing Thought, Robert Bartels, Grid Publications, 1976

John Brooks (writer) (3,359 words) [view diff] exact match in snippet view article

Advantage Through Creative Use of Market Information, Vincent P. Barabba, Gerald Zaltman, Harvard Business Press, 1990 ISBN 0-87584-241-0 What Sticks: Why Most