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Longer titles found: Journal of Macromarketing (view)

searching for Macromarketing 54 found (66 total)

Sustainable market orientation (2,546 words) [view diff] exact match in snippet view article find links to article

the reformulation of MO to create SMO lies in the synthesis of MO, macromarketing, corporate social responsibility (CSR), and sustainable development

Chrematistics (776 words) [view diff] exact match in snippet view article find links to article

chrematistics in marketing systems, researchers can employ the following macromarketing research methodology proposed by Kadirov et al. (2016): frame a marketing

History of marketing (12,072 words) [view diff] exact match in snippet view article find links to article

Management, Vol. 18, 2002, pp 445-461 Dixon, D.F., "Medieval Macromarketing Thought," In Macromarketing,George Fisk and Phillip White (eds), pp 59–69. Boulder

Kleptomania (3,772 words) [view diff] exact match in snippet view article find links to article

ISBN 9780781787468. "Historical Research in the Journal of Macromarketing, 1981-2005". Journal of Macromarketing. 2006; 26: 178-192. "Introduction to the Special

Marketspace (774 words) [view diff] exact match in snippet view article find links to article

Choicemaking and Choicelessness in Hyperdigital Marketspaces. Journal of Macromarketing, 41(1), 65-74. The Harvard Business Review article led to various academic

Pillsbury (brand) (2,346 words) [view diff] exact match in snippet view article

B., and Dix, L.F., "Periodization in Marketing History," Journal of Macromarketing, Vol. 25 No. 1, June 2005, pp 32-41, DOI: 10.1177/0276146705274982pp

Global Social Change Research Project (1,590 words) [view diff] exact match in snippet view article find links to article

general global social and economic transformation, economic inequality, macromarketing, gender and rural development, organizational change, capitalism, tourism

Comparative advertising (4,509 words) [view diff] exact match in snippet view article find links to article

An Historical Analysis of Their Causes and Consequences". Journal of Macromarketing. 30 (3): 270–286. doi:10.1177/0276146710372222. hdl:11244/25089.[2]

Zomet Institute (519 words) [view diff] exact match in snippet view article find links to article

Business Practices Archived 2008-07-03 at the Wayback Machine Journal of Macromarketing, Vol. 21, June 2001, pp 74-80 Who says print journalism is dying?[permanent

Closure (container) (1,462 words) [view diff] exact match in snippet view article

"Commercial Amphoras, the First Consumer Package" (PDF), Journal of Macromarketing, 22, 1: 185–198, archived from the original (PDF) on 2011-07-16, retrieved

Brand management (5,983 words) [view diff] exact match in snippet view article find links to article

"Commercial amphoras: The earliest consumer packages?" Journal of Macromarketing, Vol. 22, No. 1, 2002, pp 98–108 Maran, J. and Stockhammer, P.W. (eds)

Package handle (1,847 words) [view diff] exact match in snippet view article find links to article

"Commercial Amphoras: The Earliest Consumer Packages?", Journal of Macromarketing, 22 (1): 98–108, doi:10.1177/027467022001009, S2CID 154514559, retrieved

Country of origin (3,701 words) [view diff] exact match in snippet view article find links to article

November 2009). "A Brief History of Branding in China". Journal of Macromarketing. 30 (3): 210–221. doi:10.1177/0276146709352219. S2CID 154558621. Twede

Retail (7,752 words) [view diff] exact match in snippet view article find links to article

Macromarketing, Vol, 30, no. 3, 2010, pp. 210–21 Eckhardt, G.M. and Bengtsson. A. "A Brief History of Branding in China", Journal of Macromarketing,

Shelby D. Hunt (1,205 words) [view diff] exact match in snippet view article find links to article

in the fields of "Competition, Strategy, Marketing Theory, Ethics, Macromarketing, and Philosophy of Science." He has authored dozens of books and more

Fraudulent Advertising Act of 1916 (101 words) [view diff] exact match in snippet view article find links to article

Statements in North America during the Progressive Era". Journal of Macromarketing. 20 (1): 23–35. doi:10.1177/0276146700201003. "Code of the District

Circulating library (1,559 words) [view diff] exact match in snippet view article find links to article

Revolutionary Books: The History Of Rental Libraries Until 1960". Journal of Macromarketing. 21 (2): 123–134. doi:10.1177/0276146701212003. S2CID 143001225. Lyons

John O'Shaughnessy (academic) (1,548 words) [view diff] exact match in snippet view article

marketing: separating the wheat from the chaff", published in the Journal of Macromarketing in 2001. Over his long publishing career – fourteen books and numerous

International Fairtrade Certification Mark (6,673 words) [view diff] exact match in snippet view article find links to article

Gibbon, J., & Slack, R.: 2006, ‘The mainstreaming of Fair Trade: a macromarketing perspective’, Journal of Strategic Marketing, 14, 329-352. Fairtrade

Fairtrade Canada (5,846 words) [view diff] exact match in snippet view article find links to article

Gibbon, J., & Slack, R.: 2006, ‘The mainstreaming of Fair Trade: a macromarketing perspective’, Journal of Strategic Marketing, 14, 329-352. See for example

Debra Ringold (1,301 words) [view diff] exact match in snippet view article find links to article

of Public Policy and Marketing, Journal of Advertising, Journal of Macromarketing, International Journal of Advertising, Journal of Marketing Management

Stephen Vargo (384 words) [view diff] exact match in snippet view article find links to article

Journal of Service Research, the Journal of Retailing, the Journal of Macromarketing, and other major marketing journals and books, including, The Service

E. Jerome McCarthy (2,436 words) [view diff] exact match in snippet view article find links to article

p. 60 Wilkie, W.L. and Moore, E.S., "Macromarketing as a Pillar of Marketing Thought," Journal of Macromarketing, Vol. 26 No. 2, December 2006, p. 225

Nicholas O'Shaughnessy (348 words) [view diff] exact match in snippet view article find links to article

Review: Politics and Propaganda: Weapons of Mass Seduction". Journal of Macromarketing. 27 (2): 199–201. doi:10.1177/0276146707301786. S2CID 153985627. Richards

Brand (15,407 words) [view diff] exact match in snippet view article find links to article

"Commercial Amphoras: The Earliest Consumer Packages?". Journal of Macromarketing. 22: 107. doi:10.1177/027467022001009. S2CID 154514559. Twede, Diana

Societal marketing (3,448 words) [view diff] exact match in snippet view article find links to article

48-57 Wilkie, W.L. and Moore, E.S., "Macromarketing as a Pillar of Marketing Thought," Journal of Macromarketing, Vol. 26 No. 2, December 2006, pp 224-232

Fair Trade USA (2,051 words) [view diff] exact match in snippet view article find links to article

Gibbon, J., & Slack, R.: 2006, 'The mainstreaming of Fair Trade: a macromarketing perspective', Journal of Strategic Marketing, 14, 329-352. Crane, A

Alfred D. Chandler Jr. (2,291 words) [view diff] exact match in snippet view article find links to article

D. Chandler Jr. and the Landscape of Marketing History." Journal of Macromarketing 20#2 (2000): 167-173. Sicilia, David B. "Cochran's Legacy: A Cultural

J. Walter Thompson (2,911 words) [view diff] exact match in snippet view article find links to article

in Britain and the United States in the Interwar Years." Journal of Macromarketing 29 (2009): 8-20. Silva, Jonathan. "The marketing complex: the J. Walter

Signage (3,443 words) [view diff] exact match in snippet view article find links to article

Anders (2009). "A Brief History of Branding in China". Journal of Macromarketing. 30 (3): 210–221. doi:10.1177/0276146709352219. S2CID 154558621. Zonggghuo

Amphora (3,314 words) [view diff] exact match in snippet view article find links to article

"Commercial Amphoras: The Earliest Consumer Packages?", Journal of Macromarketing, 22 (1): 98–108, doi:10.1177/027467022001009, S2CID 154514559, retrieved

Billie Burke (2,484 words) [view diff] exact match in snippet view article find links to article

Billie Burke Came to Sell Pond's Vanishing Cream in 1917". Journal of Macromarketing. 28 (1): 87 – via Sage. DeBauche, Leslie Midkiff (May 1, 2007). "Testimonial

Fair trade (16,679 words) [view diff] exact match in snippet view article find links to article

G; Gibbon, J; Slack, R (2006), "The mainstreaming of Fair Trade: a macromarketing perspective" (PDF), Journal of Strategic Marketing, 14 (4): 329–52,

Route from the Varangians to the Greeks (2,326 words) [view diff] exact match in snippet view article find links to article

Varangian-Rus warrior-merchants and the origin of the Russian state. Journal of Macromarketing, 18(1), pp. 50–61. Adelson, H.L., 1960. Early medieval trade routes

The Fairtrade Foundation (3,015 words) [view diff] exact match in snippet view article find links to article

Gibbon, J., & Slack, R.: 2006, ‘The mainstreaming of Fair Trade: a macromarketing perspective’, Journal of Strategic Marketing, 14, 329-352. "The Fairtrade

Slow fashion (2,648 words) [view diff] exact match in snippet view article find links to article

Barriers, and Remedies for Mobilization of Slow Fashion". Journal of Macromarketing. doi:10.1177/0276146714535932. S2CID 154555245. Jung, Sojin; Jin, Byoungho

Social experiment (3,759 words) [view diff] exact match in snippet view article find links to article

Valerie A. (August 2017). The ethics of informal social experiments. Macromarketing Society Inc. and the Marketing Department, University of Otago. hdl:10182/9574

Target audience (6,243 words) [view diff] exact match in snippet view article find links to article

(1997). "Ethical implications of target market selection". Journal of Macromarketing. 17 (2). Boulder, CO: 49–64. doi:10.1177/027614679701700205. S2CID 153422647

Eco-capitalism (4,457 words) [view diff] exact match in snippet view article find links to article

"Greening Capitalism: Opportunities for a Green Commodity". Journal of Macromarketing. 20 (1): 46–55. doi:10.1177/0276146700201005. S2CID 55174978. Smith

Ned Roberto (669 words) [view diff] exact match in snippet view article find links to article

“Alleviating Poverty: A Macro/Micro Marketing Perspective,” Journal of Macromarketing, December 2006, pp. 233–39 (co-authored with Philip Kotler and Tony

Fair trade debate (4,810 words) [view diff] exact match in snippet view article find links to article

; Gibbon, J.; Slack, R. (2006), "The mainstreaming of Fair Trade: a macromarketing perspective" (PDF), Journal of Strategic Marketing, 14 (4): 329–352

History of retail (6,552 words) [view diff] exact match in snippet view article find links to article

Macromarketing, Vol, 30, no. 3, 2010, pp. 210–21 Eckhardt, G.M. and Bengtsson. A. "A Brief History of Branding in China", Journal of Macromarketing,

Canadian Museum of History (6,986 words) [view diff] exact match in snippet view article find links to article

Marketing in the Canadian Museum Community, 1840–1989". Journal of Macromarketing. 23 (1): 25. doi:10.1177/0276146703023001007. S2CID 144878586. "The

Marketing ethics (6,063 words) [view diff] exact match in snippet view article find links to article

Distributive Justice in Marketing: A Benefit-Cost Approach". Journal of Macromarketing. 28: 33–43. doi:10.1177/0276146707311243. S2CID 145206262. Mahmood,

Redlining (11,784 words) [view diff] exact match in snippet view article find links to article

Redlining: Definition, Theory, Typology, and Measurement". Journal of Macromarketing. 25 (2): 175–186. doi:10.1177/0276146705280632. S2CID 54818600. Jennifer

Fast fashion (9,056 words) [view diff] exact match in snippet view article find links to article

Recycling of Clothing and Textiles—A Network Approach". Journal of Macromarketing. 34 (3): 383–399. doi:10.1177/0276146714529658. ISSN 0276-1467. S2CID 154368723

Business history (7,120 words) [view diff] exact match in snippet view article find links to article

Chandler, Jr. and the Landscape of Marketing History." Journal of Macromarketing 20#2 (2000): 167-173. Steven W. Usselman, "Still Visible: Alfred D.

Marketplace (15,230 words) [view diff] exact match in snippet view article find links to article

"Commercial amphoras: The earliest consumer packages?" Journal of Macromarketing, Vol. 22, No. 1, 2002, pp 98–108 Wengrow, D., "Prehistories of Commodity

History of advertising (12,333 words) [view diff] exact match in snippet view article find links to article

and Bengtsson, A., "A Brief History of Branding in China," Journal of Macromarketing, Vol. 30, No. 3, 2010 Hong Liu, Chinese Business: Landscapes and Strategies

Nutrition transition (5,635 words) [view diff] exact match in snippet view article find links to article

Developing Countries: Analysis, Ethics, and Public Policy". Journal of Macromarketing. 27 (2): 126–137. doi:10.1177/0276146707300076. S2CID 154388470. Mann

Online health communities (5,372 words) [view diff] exact match in snippet view article find links to article

through Social Support within Online Health Communities". Journal of Macromarketing. 35 (3): 353–367. doi:10.1177/0276146714538055. ISSN 0276-1467. S2CID 55588268

History of advertising in Britain (2,463 words) [view diff] exact match in snippet view article find links to article

in Britain and the United States in the interwar years." Journal of Macromarketing 29.1 (2009): 8-20. Schwarzkopf, Stefan. "They do it with mirrors: advertising

Meat & Livestock Australia (9,732 words) [view diff] exact match in snippet view article find links to article

Labeling: Commercial Lessons and Religious Limitations". Journal of Macromarketing. 36 (4): 388–399. doi:10.1177/0276146715620236. ISSN 0276-1467. S2CID 157661414

Wat Phra Dhammakaya (18,103 words) [view diff] exact match in snippet view article find links to article

Economic Systems and Business Ethics. Proceedings of the 41st Annual Macromarketing Conference. Berlin: Social Science Research Network. pp. 287–8. SSRN 2811658