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searching for Mere-measurement effect 2 found (4 total)

Utpal Dholakia (1,787 words) [view diff] no match in snippet view article find links to article

Marketing. In this area, Dholakia also conducted research on the mere measurement effect, on online social interactions, on perception, on impulsive choices

Transfer-appropriate processing (1,990 words) [view diff] no match in snippet view article find links to article

2007). "Transfer-Appropriate Processing, Response Fluency, and the Mere Measurement Effect" (PDF). Journal of Marketing Research. 44 (2): 309–323. doi:10