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searching for Networks in marketing 2 found (5 total)

Mark Granovetter (950 words) [view diff] no match in snippet view article find links to article

of information. It has become a core idea in the field of social networks. In marketing, information science, or politics, weak ties enable reaching populations

Peter Naudé (272 words) [view diff] exact match in snippet view article find links to article

at manchester.ac.uk. Accessed 28.01.2015. Dawn Iacobucci (1996) Networks in marketing. p. 417 Google Scholar profile. Professor Pete Naude profile, Manchester