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searching for Psychographics 23 found (55 total)

Psychographic segmentation (1,693 words) [view diff] exact match in snippet view article find links to article

argue that lifestyle relates specifically to overt behaviors while psychographics relate to consumers' cognitive style, which is based on their "patterns

Manifold Data Mining Inc. (614 words) [view diff] exact match in snippet view article find links to article

which media channels they use, their lifestyles, and their attitudes or psychographics. Their data products include demographics (e.g. geo-demographics), consumer

Target audience (6,243 words) [view diff] exact match in snippet view article find links to article

three main general aspects of target audience grouping: demographics, psychographics and consumer lifestyle (Percy, Rossiter, & Elliott, 2001, p. 65). To

VideoAge International (1,137 words) [view diff] exact match in snippet view article find links to article

defined its topics of study along the lines of regulations, sociology, psychographics, finances, production, distribution, ratings, broadcasting, cablecasting

Radio One (India) (970 words) [view diff] exact match in snippet view article

international Indians live in India, geographically, but are at par on psychographics, with their global counterparts - in terms of awareness, sensibilities

Morning Consult (1,859 words) [view diff] exact match in snippet view article find links to article

of consumers in more than 40 countries. Audience pulls demographics, psychographics and user habits through survey interviews, generating thousands of custom

Non-photorealistic rendering (1,907 words) [view diff] exact match in snippet view article find links to article

"artistic rendering", "non-realistic graphics", "art-based rendering", and "psychographics". All of these terms have been used in various research papers on the

Geodemographic segmentation (1,453 words) [view diff] exact match in snippet view article find links to article

(e.g. consumer behaviors) including product usage, media usage, and psychographics. PSYTE HD Canada is a geodemographic market segmentation system that

Segmenting-targeting-positioning (1,347 words) [view diff] exact match in snippet view article find links to article

have been considered along with the more widely recognized geographic, psychographics, demographic and behavioral variables proposed by Philip Kotler. Since

Music Audience Exchange (438 words) [view diff] exact match in snippet view article find links to article

neural networks to map music tastes onto variables such as demographics, psychographics, and purchase behavior. MAX also creates marketing campaigns and live

Igor Sergun (2,124 words) [view diff] exact match in snippet view article find links to article

threads critical of Putin, had never been run by the GRU. So called "Psychographics" and data mined targeting of advertisements as used by Cambridge Analytica

Chris Denson (innovator) (830 words) [view diff] exact match in snippet view article

"Chris Denson, Omnicom's Multi-Hyphenate Creative Director, Talks Psychographics, Think Tanks, and Podcasting | Blurred Radio | A Podcast About Creativity

Marketing automation in email campaigns (519 words) [view diff] exact match in snippet view article find links to article

more targeted groups based on various criteria such as demographics, psychographics, past purchases, and behavioral data. Personalization allows businesses

Jerry (Yoram) Wind (1,543 words) [view diff] exact match in snippet view article

Style Research," Chapter 4 in: William S Wells (ed), Lifestyle and Psychographics, American Marketing Association [Marketing Classics Press], 2011, pp

Khalid Al-Jaber (909 words) [view diff] exact match in snippet view article find links to article

Who is the Aljazeera audience? Deconstructing the demographics and psychographics of an Arab satellite news network. Transnational Broadcasting Studies

Allocentrism (2,317 words) [view diff] exact match in snippet view article find links to article

United States, Ithaca: Sage Publications, Inc. McKercher, B. (2005). Are psychographics predictors of destination life cycles? Journal of Travel & Tourism Marketing

Hareesh Tibrewala (889 words) [view diff] exact match in snippet view article find links to article

ISBN 978-93-87860-25-4 "Hareesh Tibrewala - Joint CEO Social Wavelength". jwt.com. "Psychographics will soon score over demographics: Hareesh Tibrewala". financialexpress

Demographic targeting (1,814 words) [view diff] exact match in snippet view article find links to article

Furnham, A; Gunter, B (1992). Consumer profiles: An introduction to psychographics. London: Routledge.[page needed] Burnett, J; Moriarty, S; Wetts, W (2006)

Women's National Basketball Association (16,369 words) [view diff] exact match in snippet view article find links to article

city through 25 metrics in the categories of viewership, fan data, psychographics, sports benchmarks, and demographics. There were constant demands for

Social media marketing (13,357 words) [view diff] exact match in snippet view article find links to article

marketer no longer has to focus solely on the basic demographics and psychographics given from television and magazines, but now they can see what consumers

Social media marketing (13,357 words) [view diff] exact match in snippet view article find links to article

marketer no longer has to focus solely on the basic demographics and psychographics given from television and magazines, but now they can see what consumers

2009–2011 Toyota vehicle recalls (18,055 words) [view diff] exact match in snippet view article find links to article

sudden acceleration incidents from 1999 to 2009, with "demographics and psychographics", namely elderly drivers and pedal misapplication as factors. Also noted

European Union law (38,875 words) [view diff] exact match in snippet view article find links to article

UDHR 1948 art 21. ICCPR 1966 art 25 A Nix, 'The Power of Big Data and Psychographics' (27 September 2016) 2016 Concordia Annual Summit, Alexander Nix of