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searching for Rajdeep Grewal 3 found (8 total)

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Asymmetric competition (283 words) [view diff] exact match in snippet view article find links to article

Size-asymmetric competition Outline of organizational theory DeSarbo, Wayne S., Rajdeep Grewal, and Jerry Wind. "Who competes with whom? A demand‐based perspective
Ron Shachar (2,006 words) [view diff] exact match in snippet view article find links to article
Word-of-Mouth," Journal of Marketing Research, 50, August 2013, pp. 427–444 Rajdeep Grewal, 2018 William F. O'Dell Award, American Marketing Association, 4.8.2018
Opportunity management (4,298 words) [view diff] exact match in snippet view article find links to article
Linking Theory to What Companies Do. Cengage Learning. Gary L. Lilien; Rajdeep Grewal, eds. (2012). Handbook of Business-to-Business Marketing. MPG Books