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searching for Service-dominant logic 13 found (23 total)

alternate case: service-dominant logic

Stephen Vargo (516 words) [view diff] case mismatch in snippet view article find links to article

Service Dominant Logic of Marketing: Dialog, Debate, and Directions, and The Sage Handbook on Service-Dominant Logic, which he co-edited and Service-Dominant
David Schmidtz (1,594 words) [view diff] case mismatch in snippet view article find links to article
(College of Social and Behavioral Sciences) and Eller Chair of Service-Dominant Logic (College of Management) at the University of Arizona, and editor-in-chief
Sven A. Haugland (364 words) [view diff] exact match in snippet view article find links to article
Andrea, and A. Parasuraman. "Service innovation viewed through a service-dominant logic lens: a conceptual framework and empirical analysis." Journal of
Stockout (1,333 words) [view diff] no match in snippet view article find links to article
(2012). Value-attenuation in distribution networks: Insights from a service dominant-logic perspective on retail out-of-stocks. Presented at 2012 AMA Winter
Servicescape (3,630 words) [view diff] case mismatch in snippet view article find links to article
Services, Vo. 20, 2013, p. 634 Lusch, R.F. and Vargo, S.L., The Service-dominant Logic of Marketing: Dialog, Debate, and Directions, Oxon, Routledge, 2015
Journal of Service Research (967 words) [view diff] case mismatch in snippet view article find links to article
Ordanini and A. Parasuraman, “Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis,” (February
Torcuato di Tella University (1,819 words) [view diff] no match in snippet view article find links to article
Enterprises (2012-2013); Characterizing Emerging Markets (2012), The Service Dominant Logic: A Conceptual Foundation to Address the Underserved (2012). The
Touchpoint (16,888 words) [view diff] exact match in snippet view article find links to article
communication’s ‘touchpoints’ can operationalize the service-dominant logic. The service-dominant logic of marketing: Dialog, debate, and directions, 237-239
Service science, management and engineering (1,778 words) [view diff] no match in snippet view article find links to article
architecture Managed services Service (economics) Service design Service dominant logic (marketing) Service economy Service management Services marketing
Service system (1,994 words) [view diff] exact match in snippet view article find links to article
Management. Organizational Dynamics, 35(3). "Stated alternatively, service-dominant logic offers opportunity for the organization to focus on selling a flow
Market segmentation (9,787 words) [view diff] case mismatch in snippet view article find links to article
Asia-Pacific ed, Cengage, 2018, p. 200 Madhavaram, S., & Hunt, S. D., "The Service-dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant
Performance-based contracting (2,014 words) [view diff] exact match in snippet view article find links to article
(2009). Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry. European
Advertising management (13,435 words) [view diff] case mismatch in snippet view article find links to article
Logic Offer Marketing Theory?" in Lusch, R.F. and Vargo, S.L., The Service-Dominant Logic of Marketing: Dialogue, Debate and Directions, New York, M E Sharpe