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searching for Martin Fishbein 9 found (17 total)

Theory of reasoned action (6,482 words) [view diff] exact match in snippet view article find links to article

expects will come as a result of performing the behavior. Developed by Martin Fishbein and Icek Ajzen in 1967, the theory derived from previous research in

Susan Pick (2,325 words) [view diff] exact match in snippet view article find links to article

of her teachers and mentors: Robert S. Hartman (theory of value), Martin Fishbein (behavior change) and Nobel laureate Amartya Sen (human capabilities)

Attitude (psychology) (6,298 words) [view diff] exact match in snippet view article

predictions of behavior. The theory of reasoned action was developed by Martin Fishbein and Icek Ajzen, derived from previous research that started out as

Survey (human research) (2,654 words) [view diff] exact match in snippet view article

research." Journal of Marketing 69.2 (2005): 1–14. Ajzen, Icek, and Martin Fishbein. "Factors influencing intentions and the intention-behavior relation

Theory of planned behavior (5,424 words) [view diff] exact match in snippet view article find links to article

behavior." TPB developed out of TRA, a theory first proposed in 1980 by Martin Fishbein and Ajzen. TRA was in turn grounded in various theories bearing on

Almost Golden: The Jessica Savitch Story (254 words) [view diff] exact match in snippet view article find links to article

as Jody Simons Lawrence Dane as Emmertz Canterbury John Bolger as Martin Fishbein Dini Petty as Lillie Werner Damir Andrei as Buddy Savitch Kathryn Skatula

Mere-measurement effect (1,025 words) [view diff] exact match in snippet view article find links to article

Morwitz et al. refers to is Icek Ajzen's theory of planned behaviour, Martin Fishbein and Ajzen's theory of reasoned action, as well as research conducted

Tripod Beta (2,230 words) [view diff] exact match in snippet view article find links to article

accepted as a 'mainstream model 'GOP' (Gap, Outcome and Power) by Martin Fishbein and Icek Ajzen, expanding on the 'Theory of Reasoned Action' (TRA)

Functional attitude theory (5,715 words) [view diff] exact match in snippet view article find links to article

1177/0146167298243001. ISSN 0146-1672. S2CID 6590236. Icek Ajzen; Martin Fishbein (1980). Understanding attitudes and predicting social behavior. Prentice-Hall