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searching for Uses and gratifications theory 4 found (22 total)

alternate case: uses and gratifications theory

Media multiplexity theory (441 words) [view diff] exact match in snippet view article find links to article

and determines its relational outcomes: Toward a synthesis of uses and gratifications theory and media multiplexity theory". Computers in Human Behavior

History of communication studies (3,449 words) [view diff] exact match in snippet view article find links to article

The 1970s also saw the development of what became known as uses and gratifications theory, developed by scholars such as Elihu Katz, Jay G. Blumler, and

Filter (social media) (1,950 words) [view diff] exact match in snippet view article

social media. Analyzing the drivers of playability based on uses and gratifications theory" (PDF). Psychology & Marketing. 39 (3): 559–578. doi:10.1002/mar

Terrorism and social media (5,397 words) [view diff] exact match in snippet view article find links to article

by broadcasting the news. It is this idea expressed in the uses and gratifications theory. It stipulates that the active audience and the terrorist "seek