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searching for uses and gratifications theory 3 found (21 total)
alternate case: Uses and gratifications theory
Media multiplexity theory
(441 words)
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and determines its relational outcomes: Toward a synthesis of uses and gratifications theory and media multiplexity theory". Computers in Human Behavior
History of communication studies
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The 1970s also saw the development of what became known as uses and gratifications theory, developed by scholars such as Elihu Katz, Jay G. Blumler, and
Terrorism and social media
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by broadcasting the news. It is this idea expressed in the uses and gratifications theory. It stipulates that the active audience and the terrorist "seek