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searching for service-dominant logic 14 found (26 total)

Stephen Vargo (384 words) [view diff] case mismatch in snippet view article find links to article

Service Dominant Logic of Marketing: Dialog, Debate, and Directions, and The Sage Handbook on Service-Dominant Logic, which he co-edited and Service-Dominant

David Schmidtz (1,617 words) [view diff] case mismatch in snippet view article find links to article

Previously, he was Kendrick Professor of Philosophy and Eller Chair of Service-Dominant Logic at the University of Arizona. While at Arizona, he founded and served

Service science, management and engineering (741 words) [view diff] no match in snippet view article find links to article

architecture Managed services Service (economics) Service design Service dominant logic (marketing) Service economy Service management Services marketing

Sven A. Haugland (364 words) [view diff] exact match in snippet view article find links to article

Andrea, and A. Parasuraman. "Service innovation viewed through a service-dominant logic lens: a conceptual framework and empirical analysis." Journal of

Stockout (1,369 words) [view diff] no match in snippet view article find links to article

(2012). Value-attenuation in distribution networks: Insights from a service dominant-logic perspective on retail out-of-stocks. Presented at 2012 AMA Winter

Servicescape (3,631 words) [view diff] case mismatch in snippet view article find links to article

Services, Vo. 20, 2013, p. 634 Lusch, R.F. and Vargo, S.L., The Service-dominant Logic of Marketing: Dialog, Debate, and Directions, Oxon, Routledge, 2015

Torcuato di Tella University (1,963 words) [view diff] no match in snippet view article find links to article

Enterprises (2012-2013); Characterizing Emerging Markets (2012), The Service Dominant Logic: A Conceptual Foundation to Address the Underserved (2012). The

Journal of Service Research (1,006 words) [view diff] case mismatch in snippet view article find links to article

Ordanini and A. Parasuraman, "Service Innovation Viewed Through a Service-Dominant Logic Lens: A Conceptual Framework and Empirical Analysis," (February

Touchpoint (16,169 words) [view diff] exact match in snippet view article find links to article

communication’s ‘touchpoints’ can operationalize the service-dominant logic. The service-dominant logic of marketing: Dialog, debate, and directions, 237-239

Service system (2,002 words) [view diff] exact match in snippet view article find links to article

Management. Organizational Dynamics, 35(3). "Stated alternatively, service-dominant logic offers opportunity for the organization to focus on selling a flow

Market segmentation (10,374 words) [view diff] case mismatch in snippet view article find links to article

Asia-Pacific ed, Cengage, 2018, p. 200 Madhavaram, S., & Hunt, S. D., "The Service-dominant Logic and a Hierarchy of Operant Resources: Developing Masterful Operant

SoundOn (848 words) [view diff] case mismatch in snippet view article find links to article

Benjamin (2021-04-01). "Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform". International

Performance-based contracting (2,422 words) [view diff] exact match in snippet view article find links to article

(2009). Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry. European

Advertising management (13,508 words) [view diff] case mismatch in snippet view article find links to article

Logic Offer Marketing Theory?" in Lusch, R.F. and Vargo, S.L., The Service-Dominant Logic of Marketing: Dialogue, Debate and Directions, New York, M E Sharpe